Who it is for
This programme suits you if…
- International entrepreneurs considering or beginning a move into the Dutch market
- Founders who have information about the Netherlands but no network in it
- Companies sending a small team to assess a European entry
- Professionals who need to work credibly with Dutch organisations
- Investors evaluating Dutch or European opportunities
Learning outcomes
By the end you will…
Read the ecosystem
Name the institutions that matter for your sector and know what each one actually does.
Operate in Dutch business culture
Run a meeting, make an ask and read a room without misfiring.
Assess your own model
Stress-test your business model against what a European market will bear.
Map your financing options
Understand the Dutch funding landscape and where you plausibly fit in it.
Build a real network
Leave with named contacts who know who you are and expect your email.
Define your next step
A concrete, sequenced action for the ninety days after the programme ends.
Curriculum
Ten modules
Eight taught modules, two half-days of company visits, and a closing session that turns three days into a plan.
01
The Dutch Ecosystem
Who does what, who funds what, and how an international newcomer is actually received. Institutions, clusters, and the map you need before anything else.
02
Dutch Business Culture
Directness, consensus, hierarchy and time. Why a Dutch “no” is a gift and a Dutch meeting is a decision rather than a discussion.
03
Entrepreneurship & Innovation
How Dutch innovation environments work, why they produce what they produce, and what is transferable to your context.
04
Business Models for a European Market
Testing your model against European customers, pricing, regulation and expectations.
05
The Financing Landscape
Grants, funds, banks, angels and regional development agencies. Who invests in what, at what stage, and what they need to see.
06
Market Entry in Sequence
Positioning, partners, first conversations, first customers — in the order that actually works.
07
Intercultural Communication
Negotiating, presenting and writing across cultures without losing precision or trust.
08
Working with Dutch Organisations
Procurement, partnership structures, decision cycles and what a Dutch counterpart expects you to bring.
09
Company Visits
Two half-days inside Dutch companies and innovation environments, with the people who run them. Not a tour — a conversation.
10
Your Next Step
A facilitated session translating everything into a sequenced ninety-day plan for your own business.
FAQ
Questions people actually ask
No. The programme runs in English, and one of the things we teach is how to work effectively in Dutch business settings as an English speaker. Sessions can also be delivered in Arabic for a full Arabic-speaking cohort.
Pricing depends on the cohort and whether you are joining an open programme or commissioning an in-house version. We send full pricing with the programme details once you register interest.
No, and we are careful about this. The programme is training and business development. If your situation requires immigration, legal or tax advice, we will connect you with a regulated specialist rather than advising you ourselves.
Yes. Roughly half of what we deliver is in-house, built around a single organisation’s sector, team and objectives.
The closing module produces a sequenced ninety-day plan. Many participants continue with business development support, and we keep the cohort connected.
Twelve to eighteen. Small enough that everyone speaks and the company hosts can engage properly; large enough that the peer group has real range.