Business Management & Administration
Leadership, finance, operations and governance: the foundations of a well-run organisation.
- Strategy and planning
- Financial management
- Operations and quality
Track 2 · Shababeek Academy
Knowledge that travels
Independent, practical training programmes in the Netherlands and across Europe that combine European expertise with the needs of the MENA market.
Our objective
European expertise, shaped for MENA realities
Our mission is to transfer critical knowledge and practical skills to leaders, entrepreneurs and organisations in the MENA region. We do this by pairing Dutch and European practitioners with participants who know their own markets best.
Programmes take place in the Netherlands and other European hubs, online, or in a hybrid format, and always include time with the companies and institutions behind the theory.
Core areas of focus
Three disciplines
Digitalisation & Technology Integration
How European companies put digital tools, data and automation to work, and how to adopt them yourself.
- Digital transformation
- Data-driven decisions
- E-government and smart services
Business Expansion Strategy
From export readiness to market entry: the practical steps to take a business across borders.
- Market entry models
- International partnerships
- Dutch and EU business culture
Signature programme
Doing Business in the Netherlands
Understand the ecosystem. Build your network. Enter the market.
Our flagship programme combines structured training with real exposure: expert sessions, company visits and introductions to the organisations that matter. Available as an open programme, or tailored for delegations from the MENA region.
01Learn
02Experience
03Connect
04Grow
Formats
Programmes for individuals, teams and institutions
Universities, ministries, municipalities, chambers of commerce and companies can commission a programme around their own goals, group and timeline.
Open programmes
Scheduled programmes for entrepreneurs and professionals from across the region.
In-company training
A programme built around your organisation, delivered in Europe or on location.
Study visits & delegations
Learning journeys to the Netherlands with company visits, institutions and expert sessions.
Online & hybrid
Masterclasses and blended tracks for teams who cannot travel, or before a visit.
How it works
Four steps, whichever track you choose
1
Understand
We start with your ambitions and context: what you are trying to achieve, what you already know, and what is really in the way.
2
Design
We develop the right market study, training programme or business pathway. Nothing is pulled off a shelf.
3
Connect
We connect you with knowledge, experts, companies and institutions, and stay in the room while it happens.
4
Grow
Knowledge and connections become opportunities: a partner, a market, a first customer, a registered company, a university place.
Start here
Ready to open your next window?
Tell us where you are starting from and where you want to go. Every engagement begins with a conversation. Pricing and structure are always tailored and agreed in writing.